Yes on B San Diego is endorsed by a broad coalition

Yes on B, the Better Choice Measure, is supported by a broad coalition of first responders, fire safety experts, housing advocates, elected officials, business leaders and taxpayers.

Public Safety

Local Mayors

Mayor Rebecca Jones (San Marcos)
Mayor Paul McNamara (Escondido)
Mayor Judy Ritter (Vista)
Mayor Mary Salas (Chula Vista)
Mayor Peter Weiss (Oceanside)

Affordable Housing

Public Safety

Police, firefighters, and first responders all agree, Yes on B, the Better Choice Measure is the responsible way to build new homes in San Diego County.

"By providing attainable priced homes and giving home-buying preferences to law enforcement officers and other first responders, you are making our community better, stronger, and safer."

- Jack Schaefer, San Diego Police Officers Association

Organizational Endorsements

Endorsement List

Cal Fire Firefighters Local 2881
Cal Fire Firefighters Local 2881
California State Senator Ben Hueso
California State Senator Ben Hueso
California State Senator Brian Jones
California State Senator Brian Jones
Carlsbad Chamber of Commerce
Carlsbad Chamber of Commerce
Casa Familiar
Casa Familiar
Chicano Federation
Chicano Federation
Chula Vista Chamber of Commerce
Chula Vista Chamber of Commerce
Councilmember Chris Cate (San Diego)
Councilmember Chris Cate (San Diego)
Councilmember John McCann (Chula Vista)
Councilmember John McCann (Chula Vista)
Councilmember Mike Diaz (Chula Vista)
Councilmember Mike Diaz (Chula Vista)
Councilmember Mike Morasco (Escondido)
Councilmember Mike Morasco (Escondido)
Councilmember Rob McNelis (Santee)
Councilmember Rob McNelis (Santee)
Deputy Mayor Caylin Frank (Poway)
Deputy Mayor Caylin Frank (Poway)
Deputy Sheriffs’ Association of San Diego County
Deputy Sheriffs’ Association of San Diego County
East County Chamber of Commerce
East County Chamber of Commerce
Escondido Chamber of Commerce
Escondido Chamber of Commerce
Filipino-American Chamber of Commerce of San Diego
Filipino-American Chamber of Commerce of San Diego
Hispanic Chamber of Commerce
Hispanic Chamber of Commerce
Hispanic Chamber of E-Commerce
Hispanic Chamber of E-Commerce
Lakeside Chamber of Commerce
Lakeside Chamber of Commerce
Local Laborers 89 (LiUNA!)
Local Laborers 89 (LiUNA!)
Mayor Bill Wells (El Cajon)
Mayor Bill Wells (El Cajon)
Mayor John Minto (Santee)
Mayor John Minto (Santee)
Mayor Judy Ritter (Vista)
Mayor Judy Ritter (Vista)
Mayor Mary Salas (Chula Vista)
Mayor Mary Salas (Chula Vista)
Mayor Matt Hall (Carlsbad)
Mayor Matt Hall (Carlsbad)
Mayor Paul McNamara (Escondido)
Mayor Paul McNamara (Escondido)
Mayor Peter Weiss (Oceanside)
Mayor Peter Weiss (Oceanside)
Mayor Racquel Vasquez (Lemon Grove)
Mayor Racquel Vasquez (Lemon Grove)
Mayor Rebecca Jones (San Marcos)
Mayor Rebecca Jones (San Marcos)
Mayor Richard Bailey (Coronado)
Mayor Richard Bailey (Coronado)
Mayor Steve Vaus (Poway)
Mayor Steve Vaus (Poway)
Metropolitan Area Advisory Committee (MAAC)
Metropolitan Area Advisory Committee (MAAC)
National City Chamber of Commerce
National City Chamber of Commerce
North San Diego Business Chamber
North San Diego Business Chamber
North San Diego County Association of REALTORS
North San Diego County Association of REALTORS
Oceanside Chamber of Commerce
Oceanside Chamber of Commerce
Pastors on Point
Pastors on Point
Retired San Diego Fire Chief Robert Osby
Retired San Diego Fire Chief Robert Osby
San Diego County Taxpayers Association
San Diego County Taxpayers Association
San Diego North Economic Development Council
San Diego North Economic Development Council
San Diego Police Officers Association
San Diego Police Officers Association
San Diego Regional Chamber of Commerce
San Diego Regional Chamber of Commerce
San Diego Union-Tribune Editorial Board
San Diego Union-Tribune Editorial Board
San Marcos Chamber of Commerce
San Marcos Chamber of Commerce
San Ysidro Chamber of Commerce
San Ysidro Chamber of Commerce
Partial List

Endorse the Measure

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Ad paid for by Yes on B for a Better Choice: A coalition of first responders, fire safety experts, housing advocates, elected officials, business leaders and taxpayers. Committee major funding from Newland Sierra, LLC