I’m Voting Yes on Measure B - Here’s Why

February 28, 2020
Fmr. San Diego County Supervisor Ron Roberts

On March 3rd, San Diego County residents will have the opportunity to vote on Measure B – the Better Choice measure.  

A yes vote on Measure B would reaffirm the unanimous approval of the Newland Sierra project by me and my colleagues on the Board of Supervisors.

I supported Newland Sierra based on its merits. As an architect and former city planning commissioner, I analyzed everything – how the community is designed, how environmental impacts will be mitigated, what measures will be taken to address fire safety, and whether the homes will be priced so that San Diego’s working families can afford them.

After studying the project in detail, I gave it my enthusiastic support. Not only will Newland Sierra deliver much needed, attainably priced housing starting in the mid-$300,000s, more than 60% of the property – 1,200 acres -- will be permanently preserved as open space, which is the approximate size of Balboa Park.

While the General Plan allowed for 99 large lot estate homes and a major office and commercial development, I voted to support Newland’s request for an amendment to the General Plan due to our housing crisis. The fact is, we need attainably priced housing a lot more than we do multi-million dollar homes, an office park and a shopping mall.  

Over the course of my years on the Board of Supervisors and before that the San Diego City Council, I never hesitated to vote against a project that didn’t meet my expectations. Newland Sierra has not only met my expectations, it has exceeded them.  

I supported this worthy project as a member of the Board of Supervisors, and on March 3rd, I’ll be supporting it as a private citizen. I hope you will join me in voting Yes on B.

Ron Roberts

Former San Diego County Supervisor

District 4

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Ad paid for by Yes on B for a Better Choice: A coalition of first responders, fire safety experts, housing advocates, elected officials, business leaders and taxpayers. Committee major funding from Newland Sierra, LLC